Modification and Valorization of Cultural Heritage in the Function of Tourism Development

Todorovic, Emilija and Metodijeski, Dejan and Filiposki, Oliver (2024) Modification and Valorization of Cultural Heritage in the Function of Tourism Development. In: International Congress on Tourism, Culture and Economy (ITEC’24), 08-10 May 2024, Skopje.

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Abstract

The city of Skopje is a destination visited by almost one-third of the total number of tourists coming to the country annually, has a rich cultural heritage that attracts an increasing number of tourists every day. In the interest of planning sustainable development of cultural tourism in the city, it is of great importance to properly modify and valorize the cultural heritage, assessing their value from the perspective of tourism. The subject of modification and valorization should encompass all tangible and intangible cultural assets of the city, aiming to hierarchically prioritize them based on their value, which will provide guidance in the strategic planning of cultural tourism development. This will determine which of them are leading in the overall cultural tourism product of the city, and which ones should be invested in first. Given that the tourist valorization of the entire cultural heritage of Skopje is a complex and long-term process, this paper includes the valorization of a cultural-historical complex comprising the Skopje Fortress, the Old Bazaar, and the Stone Bridge. The fortress is located on the eponymous hill, in the very center of Skopje, on the left bank of the Vardar River and partially in the western part of the bazaar. According to existing knowledge, the area where the current fortress stands was inhabited since prehistoric times, around the 4th to 3rd millennium BCE. The Old Skopje Bazaar represents a blend of the old and the new, culture, and tradition. It preserves numerous functional objects from the Ottoman period, while new objects are also being built as a characteristic of modern times. The Stone Bridge connects the Old Bazaar with Macedonia Square. It symbolizes the city of Skopje and is depicted as an integral element of its coat of arms. For this purpose, both desk and field research were conducted, and tourist valorization was carried out using a qualitative-quantitative method that was modified and adapted to the subject of valorization. In this process, tourist valorization is performed according to three groups of indicators: indicators determining the cultural and touristic significance of the cultural asset and the management sector of the cultural asset. The overall assessment of all indicators ultimately determines the level of potential of the cultural asset in terms of tourism development.

Item Type:	Conference or Workshop Item (Paper)
Subjects:	Social Sciences > Economics and business
Divisions:	Faculty of Tourism and Business Logistics
Depositing User:	Dejan Metodijeski
Date Deposited:	15 Oct 2024 08:45
Last Modified:	15 Oct 2024 08:45
URI:	https://eprints.ugd.edu.mk/id/eprint/34846

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