Veselinova, Elena and Gogova Samonikov, Marija (2013) How the Textile Companies in South-East Europe Create Value: The Case of the Republic of Macedonia. Management Dynamics in the Knowledge Economy, 1 (2). pp. 327-342. ISSN 2286-2668
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Abstract
Abstract: One thing is in common for all the textile companies in the Republic of Macedonia:
they engage a good part of the working population across the country and realize signifcant
foreign exchange inflows from their export activities. However, there is a general opinion that
the textile companies rarely practice strategic planning. Their function is basically reactive to
changes in the environment. The share of the textile industry in the creation of gross value
added in the national economy is low.
This paper is devoted to the analysis of the current competition and o$ers ways to create sustainable
competitive advantage for companies in the textile industry. The textile company's
competitive advantage is a common denominator of all the activities it performs. Therefore,
the competitive advantage comes from those individual activities such as designing, manufacturing,
marketing, distribution and sale of products or services. Each of these activities
has contributed to the formation of the relative cost-position and the basis for differentiating
products; and at the same time each activity adds value to the final product.
The basic tool for the examination of all the companies’ activities and their mutual interaction
and influence in creating the companies’ competitive advantage is the value chain. Its
analysis is the research subject in this paper. The research results and findings suggest that
textile companies should concentrate more on those activities that significantly contribute to
strengthening its competitive advantage based on differentiation. The result would be higher
added value, and the latter is the basis for higher profitability.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | textile companies, competitive advantage, value chain, differentiation |
| Subjects: | Social Sciences > Economics and business |
| Divisions: | Faculty of Economics |
| Depositing User: | Elena Veselinova |
| Date Deposited: | 05 Sep 2013 12:10 |
| Last Modified: | 05 Sep 2013 12:10 |
| URI: | https://eprints.ugd.edu.mk/id/eprint/7199 |
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