Marjanova Jovanov, Tamara (2012) Marketing and SMEs: Can an Organization of Any Size Use Marketing Plans? Conference of the International Journal of Arts & Sciences, 5 (3). pp. 169-173. ISSN 1943-6114
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Abstract
This paper is provoked from the ongoing condition of under – or misuse of marketing in SME,
regarding the poor understanding of the benefits of marketing planning and the fact that
marketing is often seen as a function of the business, rather than as its guiding philosophy.
The research does not state that business success is not impossible in the absence of marketing
planning, but it does argue that marketing plans can effectively and efficiently be used in
SMEs as well as in large companies and that marketing planning is positively associated with
companies’ performance…
| Item Type: | Article |
|---|---|
| Subjects: | Social Sciences > Economics and business |
| Divisions: | Faculty of Economics |
| Depositing User: | Tamara Jovanov |
| Date Deposited: | 27 Dec 2012 11:13 |
| Last Modified: | 27 Dec 2012 11:13 |
| URI: | https://eprints.ugd.edu.mk/id/eprint/4612 |
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- Marketing and SMEs: Can an Organization of Any Size Use Marketing Plans? (deposited 27 Dec 2012 11:13) [Currently Displayed]
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