Contemporary graphic methods for presenting a fashion collection – fashion portfolio

Art represents the way an individual translates their views, ideas, and personality into visual language. Fashion is one of the many forms of applied art. Fashion designers express their creativity and artistic abilities by creating pieces of clothing, inspired by a specific theme, which, when combined into fashion combinations, form a whole called a fashion collection. The term collection in fashion design represents a set of pieces of clothing or other items of clothing that are made by a fashion designer and are intended for one season, belong to the same thematic whole, made under the same concept, and intended for the same purpose. A fashion collection is defined as a synthesis of models that correspond to the same idea, thematic sequence, have a general concept, and belong to a single compact whole. The collection is a homogeneous aesthetic content and represents a fashion component that is the final process of the overall design process, only followed by fashion marketing and advertising. In order for a fashion collection to be presented in a graphic language and presented as an idea to a team of designers, a committee, or an employer, it needs to be graphically designed in a so-called fashion portfolio. The fashion portfolio is a sublimation of the most successful, most innovative and best fashion ideas formed into a fashion collection presented as fashion illustrations, technical drawings, photographs, and supported by an appropriate text section dedicated to the inspiration for the design, the choice of color palette and materials used. This results in a fashion portfolio, which is a visual representation of a collection that has yet to be realized.