Exploring preferences and tourist types visiting Ohrid

Petrevska, Biljana (2024) Exploring preferences and tourist types visiting Ohrid. In: 6th Congress of Macedonian Geographers with international participation, 30 May 2024, Ohrid, North Macedonia.

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Abstract

Tourism policymakers can gain crucial insights and identify innovative strategic approaches by understanding tourists' perceptions. This study, focusing on tourists visiting Ohrid, the most famous tourist destination in North Macedonia, delves into three key factors: (1) Place attachment; (2) Pull motives; and (3) Experiencing. Conducting a survey from June to July 2022 with 250 foreign tourists, we aimed to identify and categorize their tourist images based on the standard classification of tourist typology. The study highlights that tourists predominantly perceive Ohrid as a historic and legendary destination, with cultural heritage emerging as the primary pull factor. Recreational tourists constitute the dominant group visiting Ohrid based on their type of experience. Furthermore, the study identifies gender as the most independent variable, followed closely by education, while variables such as age, marital status, type of visitor, and frequency exhibit complete statistical dependence. In conclusion, the findings offer valuable insights into the segmentation criteria recommended for defining the tourism development strategy for Ohrid.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	Tourist perceptions; Tourist type; Tourism development; Ohrid
Subjects:	Social Sciences > Economics and business Social Sciences > Other social sciences
Divisions:	Faculty of Tourism and Business Logistics
Depositing User:	Biljana Petrevska
Date Deposited:	18 Nov 2024 10:21
Last Modified:	18 Nov 2024 10:21
URI:	https://eprints.ugd.edu.mk/id/eprint/35044

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