Content length recommendations for alternative tourism web pages: a comparative analysis of rural, wine, and adventure travel

Bezovski, Zlatko (2024) Content length recommendations for alternative tourism web pages: a comparative analysis of rural, wine, and adventure travel. Asian Journal of Management Entrepreneurship and Social Science, 04 (04). ISSN 2808 7399

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Abstract

Content marketing (CM) and effective content strategy are important aspects of digital marketing in the alternative tourism industry, helping businesses engage niche audiences and enhance online visibility.This study focuses on content length (word count) as one notable factor among broader content features. By analyzing top-ranking web pages across rural, wine, and adventure tourism, the research seeks to identify content length patterns for better user engagement and favorable search engine performance. While content length is an important feature, it is important to note that other factors such as content quality,domain authority, inbound links, and visual appeal (e.g., images and videos) also play a significant role in search rankings and user engagement. In light of this, the study provides practical word count recommendations for content creators across three niches in alternative tourism, aiming to improve overall content strategy within the industry.

Item Type:	Article
Subjects:	Social Sciences > Economics and business
Divisions:	Faculty of Economics
Depositing User:	Zlatko Bezovski
Date Deposited:	24 Oct 2024 09:17
Last Modified:	24 Oct 2024 09:17
URI:	https://eprints.ugd.edu.mk/id/eprint/34898

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