E-commerce during the pandemic and after it - Macedonian experiences and conditions

Kambovski, Igor and Josifovic, Ivica (2023) E-commerce during the pandemic and after it - Macedonian experiences and conditions. Yearbook-Faculty of Law, 13. pp. 75-80. ISSN 1857-8713

Text Godisen zbornik PF 2023 konecna verzija.pdf Download (2MB)

Abstract

The global e-commerce market has experienced revolutionary changes in the last four years. Consumers have become accustomed to buying items from the comfort of their own homes - a change largely driven by the strict bans and movement restrictions caused by the COVID-19 pandemic. This global trend has not bypassed the Macedonian society and economy. Many analysts agree that this change in consumer behavior has moved e-commerce forward by at least five years, with the expectation that these changes will be permanent in nature. The COVID-19 pandemic has brought many changes in consumer behavior when shopping online. Some of the changes have proven positive for e-commerce retailers, while others have forced major retailers to make fundamental changes. During the pandemic, consumers have been restricted in terms of where and when they can spend their money.
Some have delayed purchases, especially for large and expensive items, in fear of the unknown virus and in anticipation of if (and when) the pandemic will pass. Others, working from home, had enough time to devote to researching the online offer and began to buy things that are not only necessary, but also luxurious. Consumer habits and interests, as well as consumer rights in the newly created conditions, have acquired a completely new dimension. Market segmentation is a dynamic category, consumers who were introduced to the convenience of online shopping are unlikely to fully revert to old shopping behaviors and the growth of e-commerce should not slow down, although most "brick and mortar" stores remained open during pandemic and a significant proportion of customers are expected to use their services again.
Keywords: e-commerce, COVID-19 pandemic, changes

Item Type:	Article
Subjects:	Social Sciences > Law
Divisions:	Faculty of Law
Depositing User:	Igor Kambovski
Date Deposited:	12 Feb 2024 14:37
Last Modified:	12 Feb 2024 14:37
URI:	https://eprints.ugd.edu.mk/id/eprint/33558

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