Criteria for determining well-known trademarks and their application in court proceedings in case of infringement

Sutova, Milica (2023) Criteria for determining well-known trademarks and their application in court proceedings in case of infringement. In: 9-th International Scientific Conference Ohrid School of law - 2023 „Redefinition of the Role and the Meaning of the Law“. (In Press)

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Abstract

In modern business conditions, under the influence of the process of globalization, the information revolution, and the concentration of capital in capital companies around the world, well-known trademarks have become a brand that has greatly contributed to the increase of companies' profits.
The author first makes a distinction between trademarks vis a vis well-known trademarks. Through the analysis of well-known trademarks, indicates the departure from the classical conception of the legal protection of signs with trademarks in case of infringement. Furthermore, it examines the new legal rules through the prism of judicial practice, both in relation to the national legal framework and in relation to their relationship with comparative legislation.
This is in order to expand the treatment of legal protection, to provide greater legal certainty to the holder of the right on the one hand, and to protect consumers on the other hand.

Kew words: well-known trademarks, bad fair, legal protection, unfair competition

Item Type:	Conference or Workshop Item (Poster)
Subjects:	Social Sciences > Law
Divisions:	Faculty of Law
Depositing User:	Milica Sutova
Date Deposited:	23 Jan 2024 10:27
Last Modified:	02 Feb 2024 13:02
URI:	https://eprints.ugd.edu.mk/id/eprint/33229

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