Comparative analysis of advertising and promotion of traditional herbal medicine and food supplement at different markets - case study

Dzeparoski, Marjan and Trajkoic-Jolevska, Suzana (2016) Comparative analysis of advertising and promotion of traditional herbal medicine and food supplement at different markets - case study. Macedonian pharmaceutical bulletin, 62 (suppl). pp. 167-168. ISSN 1409 - 8695

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Abstract

Macedonia and Serbia fully follow EU regulation of
medicines. Herbal medicines in Macedonia are regulated
by the Law on Medicines and Medical Devices (2007) and
the Regulation on the registration of traditional herbal medicinal products from 2008. Serbia also follows EU legislation. Laws on Medicines in Macedonia and Serbia are
harmonized with the EU regulation of medicines.
Macedonia follows EU legislation for food supplements. The products are regulated by the special requirements for safety of food supplements from 2012 (Official
Gazzette of Republic of Serbia no. 45/10, 27/11; 50/12),
and the Rulebook amending the Rulebook on special requirements for food supplements from 2013 and 2015 (Official Gazzette of Republic of Serbia, no. 41/13), and in compliance with the Croatian Rulebook on food supplements in terms of their classification from 2013. Serbia also follows EU legislation, but has not implemented and do not follow the Regulation on nutrition and health claims, novel food regulation procedures and the law on using symbols on packaging and packaging waste. For food supplements, indications and properties that are not possessed should not be attributed (Dzeparoski, 2013; Kotler, 1989; Kotler and Keler, 2009).
The main goal of this paper was to make comparative
analysis of advertising and promotion of the product Sentis by the company Bionika Pharmaceuticals in Macedonia
and Serbia. The marketing campaigns, TV spots and internet advertisement have been analyzed. The choice of the
countries is based upon different product categorization in
which Sentis is classified.

Item Type:	Article
Subjects:	Medical and Health Sciences > Health sciences
Divisions:	Faculty of Medical Science
Depositing User:	Marjan Dzeparoski
Date Deposited:	06 Dec 2023 09:01
Last Modified:	06 Dec 2023 09:01
URI:	https://eprints.ugd.edu.mk/id/eprint/32788

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