The Branding of Cities – the Role of Skopje Palaces in the Cultural Branding of the City from the Beginning of the 20th Century

Namicev, Petar and Namiceva, Ekaterina (2022) The Branding of Cities – the Role of Skopje Palaces in the Cultural Branding of the City from the Beginning of the 20th Century. Palimspest, International journal for linguistic, literary and cultural research, VII (14). pp. 181-190. ISSN 2545-3998

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Abstract

This paper explores what strong brands possess and what cities like
Skopje need to brand themselves successfully. For a city to be a good brand, it must have
characteristics that are well-defined and easily identifiable. These characteristics include
the appearance of the city, the beliefs of the people in the city, what the city represents and
what kind of people live in it. At the beginning of the 20th century, the urban development
of the city of Skopje on the right side of the Vardar River influenced the social life of the
population, shaping their needs and desires, creating a new identity and also a brand of the
city. In this paper, the characteristics from the beginning of the 20th century that form the
identity of the city of Skopje are stated.

Item Type:	Article
Subjects:	Engineering and Technology > Other engineering and technologies
Divisions:	Faculty of Natural and Technical Sciences
Depositing User:	Petar Namicev
Date Deposited:	20 Feb 2023 09:30
Last Modified:	20 Feb 2023 09:30
URI:	https://eprints.ugd.edu.mk/id/eprint/31452

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