How business imitation helps companies especially during pandemic crises

Miteva, Natasha and Popova, Dushica (2022) How business imitation helps companies especially during pandemic crises. In: International scientific conference: Challenges of tourism and business logistics in the 21st century (ISCTBL 2022).

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Abstract

Business pioneering has always been perceived as a critical factor for success, or a competitive advantage that almost every entrepreneur strives for. By definition, business pioneering includes seeking for opportunities, changes, challenges, gaps to be filled, and not being afraid to lead on and take a stand when needed. Accordingly, business pioneers enjoy the greatest level of success, loyalty, and all the benefits brought by being an innovator and leader. However, business imitation strategies have proven to bring success too. The scope of this research paper is to outline the difference between pioneering and imitation and prove that business imitation strategies result with success. Furthermore, a literature review was carried out for this paper aim in order to show how business imitation can help companies from different industries during the most difficult times of the pandemic crises. At the same time, the importance of entrepreneurial and managerial skills is summarized too since they are a lead to successful strategy implementation and long-term incorporation.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	marketing strategies, business imitation, business pioneering
Subjects:	Social Sciences > Economics and business
Divisions:	Faculty of Tourism and Business Logistics
Depositing User:	Natasa Miteva
Date Deposited:	31 Oct 2022 12:29
Last Modified:	31 Oct 2022 12:29
URI:	https://eprints.ugd.edu.mk/id/eprint/30374

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