The role and importrance of public relations on the functoning of the state functions for eficient state bodies

Denkova, Jadranka and Majhosev, Andon and Ananiev, Jovan (2021) The role and importrance of public relations on the functoning of the state functions for eficient state bodies. 8th International Scientific Conference “Social Changes in the Global World”. pp. 87-103.

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Abstract

Public relations is defined as a constant, two-way strategic guided communication
with the internal and external target public for mutual benefit. Public relations is a strategic
communication process that creates mutually beneficial relationships between individuals/
organizations and their audience (public). Hence, public relations is an important form in the
functioning of the state and is recognized everywhere as a key element in the organization of
any state body, whether it has legislative, executive, judicial power or is a unit of local selfgovernment.
For these reasons, it is considered a powerful tool to increase the efficiency of the
civil service. The purpose of this paper is to analyze public relations, organization, application,
their significance, functionality, and practical application in state bodies in the Republic of
North Macedonia. In particular, the paper will address how the application of public relations
affects the progress of state bodies. The main emphasis of the paper is to see how the rules
of public relations are applied, the pros and cons, and how they affect the efficiency of state
bodies. In addition, the laws related to the function of public relations, directly and indirectly,
will be analyzed. The conclusion is that public relations in our country are on the rise in terms
of normative setup and rules of conduct, in terms of practical applicability is not sufficiently
understood the role and importance of public relations in the performance of state functions.
Hence, there is a need for a greater commitment of responsible persons and public relations
experts to emphasize the role and importance of this scientific and practically applicable
discipline as an inevitable way for the efficient functioning of state bodies.
Keywords: public relations, state functions, state bodies, strategic management

Item Type:	Article
Subjects:	Social Sciences > Law Social Sciences > Media and communications
Divisions:	Faculty of Law
Depositing User:	Andon Majhosev
Date Deposited:	15 Feb 2022 07:03
Last Modified:	15 Feb 2022 07:03
URI:	https://eprints.ugd.edu.mk/id/eprint/29428

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