Managements model for tourist Destination Promotion

Zakoski, Ilija (2020) Managements model for tourist Destination Promotion. In: International students and doctoral scientific conference: New business models in tourism, Shumen, Bulgaria.

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Abstract

Tourism is an economic branch that may have serious impact on the economy of the
developing countries. The growth of tourism is based on adequate tourist destinations, that
need to be managed in a highly professional manner, which, to a large extent, can then help
the way visitors experience the tourist destination. In particular, this paper makes an attempt
to explore the promotion of the tourist destination. In this regard, the focus of the research is
the communicological aspect. Subsequently, the paper offers a management model that
includes the ways of communication and promotion of the tourist destination. It determines
the methodology: methods of analysis, synthesis, observation and comparison, as well as the
statistical method. Descriptive, interpretive, prognostic and output solutions are used as basic
approaches. The outcomes point to the fact that, in terms of the current promotion, what has
been done so far can be significantly improved and upgraded with more serious promotion
aimed at positioning a tourist destination on the tourist market as attractive - by
implementing the offered management model. Hence, the paper strongly recommends this
evidence as a good example for boosting a tourist destination through managing its
promotion. Furthermore, it urges the need for identifying effective framework for mitigating
the up-to-date modest results and creating sound public policies. Additionally, the
contribution of this paper lies in the fact that it enriches the poorly-developed empirical
academic work within this scientific area.

Item Type:	Conference or Workshop Item (Paper)
Subjects:	Social Sciences > Economics and business
Divisions:	Faculty of Tourism and Business Logistics
Depositing User:	Dejan Metodijeski
Date Deposited:	17 Dec 2021 09:22
Last Modified:	17 Dec 2021 09:22
URI:	https://eprints.ugd.edu.mk/id/eprint/28914

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