Impact of the COVID 19 pandemic on tourism in the Republic of North Macedonia in regards of potential tourist

Zakoski, Ilija (2021) Impact of the COVID 19 pandemic on tourism in the Republic of North Macedonia in regards of potential tourist. Macedonian International Journal of Marketing, 7 (13). pp. 117-127. ISSN 1857-9787

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Abstract

Since the World Health Organization
declared a coronavirus pandemic in March
2020, national governments around the world
have closed non-core businesses and
restricted movement. In just a few weeks, the
tourism industry came to a sudden halt and
workers lost their income.
The government used protocols to
regulate the operation of catering facilities,
which was a reason for the dissatisfaction of
tourism workers. However, the government's
stimulation of domestic tourism with
vouchers for people with low-income was
successful. In RNM during the period from
January-September 2020, compared to the
same period in 2019, there was a decrease of
60.3% of the total number of tourist arrivals.
For domestic tourists, the decrease was
by 20.4% while for foreigners 83.8%
according to the data from the State Statistical
Office. The largest influx of arrivals of
domestic tourists is recorded in the period
from June-September
2020, as a result of vouchers to stimulate
domestic tourism. How potential tourists
assess the situation in tourism in RNM during
the Covid 19 pandemic in 2020 is the aim of
this paper.
The data were obtained through a survey
questionnaire from 72 respondents conducted
on Popova Shapka in September 2020. The
obtained data are statistically processed using
the computer software for spreadsheets
Microsoft Excel.
The data from the analysis showed that
52% of respondents believe that government
protocols are respected, 40.3% that they have
a positive impact on tourism, 61.1% of
respondents believe that vouchers have a
positive impact on domestic tourism. In 2020,
according to 63.8% of the respondents, other
habits in terms of tourism have been created
that will affect tourism in the period after the
Covid 19 pandemic.

Item Type:	Article
Subjects:	Social Sciences > Economics and business
Divisions:	Faculty of Tourism and Business Logistics
Depositing User:	Dejan Metodijeski
Date Deposited:	17 Dec 2021 08:14
Last Modified:	17 Dec 2021 08:14
URI:	https://eprints.ugd.edu.mk/id/eprint/28909

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