Alternative forms of tourism in order to increase the tourist offer and attractiveness – the case of the Republic of North Macedonia

Nikolovska, Biljana and Nikolovski, Zoran (2021) Alternative forms of tourism in order to increase the tourist offer and attractiveness – the case of the Republic of North Macedonia. Knowledge International Journal. ISSN 1857-923X

Text ALTERNATIVE FORMS OF TOURISM IN ORDER TO INCREASE THE TOURIST OFFER AND ATTRACTIVENESS – THE CASE OF THE REPUBLIC OF NORTH MACEDONIA.pdf Download (626kB)

Abstract

Alternative tourism means a wide range of tourist activities, most of which take place in mountainous or rural areas. Considering that a particularly high percentage of the area of the Republic of North Macedonia belongs to mountainous area, especially mountains with an altitude higher than 1500m, it can be undoubtedly concluded how important the role of the alternative tourism in the country is, which if properly directed can contribute to a large extent to further economic development. In line with the above, alternative tourism offers opportunities for various tourism activities that can especially enrich the tourist offer both for domestic and foreign tourists. In addition, the main forms of tourism in this context can be skiing, horseback riding, herbal tourism, paragliding, mountain biking, visiting rural villages with archaeological and cultural heritage and so forth. This paper presents an overview of the alternative forms of tourism in the Republic of North Macedonia. It is a particularly extensive topic that needs to be presented in a concrete way, with data that in the future will have their own real applicability. The main and sub-objectives of the paper are presented in order to provide a detailed description of the opportunities and existing facilities, as well as the offer for alternative tourism in the Republic of North Macedonia. Additionally, it is important to point out the creation of the tourist offer, i.e., the way in which the existing factors, but also the available resources affect the current situation of alternative tourism in the country, as well as their share in improving the current situation. Furthermore, a particularly important part of the paper is the presentation of alternative tourism by developing a detailed SWOT analysis, because it is based on the use of comparative method, method of generalization and specification of existing facts and achieved results, but also data on future projections for improving this sector as an economic activity. Regarding the methodological framework, a special part in proving the relevance of the topic has the application of empirical research in order to analyze and interpret the main topic, i.e., to what extent the interest of domestic and foreign tourists is, based on the tourist offer of the travel agencies, in context of alternative forms of tourism. Thereby, quantitative empirical analysis is used, by applying a survey questionnaire, with questions asked on a scale, in order to see the gradation of the attitude of the respondents, also tourist managers, for the territory of the Republic of North Macedonia. The main conclusion of the paper is to show that alternative tourism in the Republic of North Macedonia has a special potential for extensive growth and progress. In order to achieve the same in the future, cooperation between the private sector and state authorities is needed, as well as from the organizations and institutions that are committed to encouraging the attractiveness of the natural and cultural regions, through additional assistance and support of creative and innovative plans for continuous improvement of the attractiveness of the tourist offer for alternative forms of tourism.

Item Type:	Article
Subjects:	Social Sciences > Other social sciences
Divisions:	Faculty of Tourism and Business Logistics
Depositing User:	Zlatko Jakovlev
Date Deposited:	02 Sep 2021 10:04
Last Modified:	28 Sep 2022 18:43
URI:	https://eprints.ugd.edu.mk/id/eprint/28395

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