Miteva, Natasha and Popova, Dushica (2019) The impact of world hotel chains in Macedonia. In: International scientific conference "Challenges of tourism and business logistics in the 21st century, ISCTBL, 13 Sept 2019, Stip.
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THE IMPACT OF WORLD HOTEL CHAINS IN MACEDONIA.pdf - Submitted Version Download (1MB) | Preview |
Abstract
The aim of this paper is to present the impact that hotel chains have on the Macedonian market.Tourist number growth as well as tourist spending, tourist exports, foreign investments, GDP, and attractive job offers are just a few of the advantages hotel chain have on the markets due
to their high ranking, reputation, and recognition. Besides their direct impact, there is also an indirect impact on the country as a whole, which includes defining the country’s tourist product, modernization, standardization, opportunities for better position on the world market and
competitiveness. Moreover, having world hotel chains present on the Macedonian market implies acceptance of higher working standards and consumer recognition, which lead to
sustainable tourism development.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | Social Sciences > Economics and business |
| Divisions: | Faculty of Tourism and Business Logistics |
| Depositing User: | Dusica Saneva |
| Date Deposited: | 19 Aug 2020 11:19 |
| Last Modified: | 14 Nov 2024 09:59 |
| URI: | https://eprints.ugd.edu.mk/id/eprint/24355 |
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