Dimitrov, Nikola and Petrevska, Biljana and Terzić, Aleksandra (2019) Rural tourism in the space of NP “Pelister” case study: “Eight Pelister villages”. Conference proceedings from the Second international scientific conference ISCTBL 2019. pp. 267-277. ISSN 978-608-244-693-6
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Abstract
The paper explores the factors for the development of several alternative forms of tourism in the rural environment of eight Bitola suburban villages (Capari, Dihovo, Kazani, Nizopole, Magarevo, Rotino and Trnovo are located less than one kilometer away of National Park “Pelister”, and the village of Malovista is in the area of Pelister National Park). Segmented and valorized are specific activities inherent in several alternative forms of tourism in the listed rural areas. Through a number of parameters, we appreciate the space for tourism activities from which you can identify direct market segments for many types of tourism (cultural, rural, religious, mountain, etc.). The validity of these segments is confirmed by field research (research and interview) and qualitative - quantitative analysis. Each segment showed different characteristics on how to streamline marketing activities in the direction of development of rural tourism in the mentioned rural settlements belonging to the municipality of Bitola.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Tourism, Valorization, Segmentation, Rural area, Municipality Bitola, NP “Pelister”, Republic of North Macedonia |
| Subjects: | Social Sciences > Other social sciences |
| Divisions: | Faculty of Tourism and Business Logistics |
| Depositing User: | Biljana Petrevska |
| Date Deposited: | 20 Dec 2019 09:17 |
| Last Modified: | 20 Dec 2019 09:17 |
| URI: | https://eprints.ugd.edu.mk/id/eprint/23180 |
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