Arsova, Monika and Temjanovski, Riste and Jovanov, Tamara (2019) Globalization and its impact on the logistic systems of companies and new market challenges. Macedonian International Journal of Marketing, 5 (10). pp. 6-17. ISSN 1857-9787
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Abstract
Globalization as a concept is basically the integration and mixing of cultural diversity, economic and infrastructural benefits, through the expansion of transnational investments, information and communication technologies. Countries around the world are continually making efforts to deal with global marketing trends by delivering their products and services outside their countries. Globalization has rolled its roots in all spheres of marketing operations, ranging from production to modernization of distribution channels.
Logistic systems, as part of the supply chain, are continually influenced by innovation and global challenges. Logistics, in addition to the process of moving, storing and flowing goods, services and information inside and outside the organization today is a much wider and more complex concept. The globalization process has also imposed
structural changes in logistics systems, supply chain management, transport regulations, company organizational structures, value systems, and competitive vibrations in markets. The range of emergent forms through which globalization
appears and affects logistics are numerous, starting from Internet technology, collaboration between different companies and the forms of their association, the entry of new companies and of course perhaps the most important form of influence is the expectations of consumers.
Key words: market challenges; globalization; logistics systems; internet technology; consumer expectations
| Item Type: | Article |
|---|---|
| Subjects: | Social Sciences > Economics and business |
| Divisions: | Faculty of Economics |
| Depositing User: | Prof.d-r Riste Temjanovski |
| Date Deposited: | 16 Sep 2019 09:12 |
| Last Modified: | 16 Sep 2019 09:12 |
| URI: | https://eprints.ugd.edu.mk/id/eprint/22491 |
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