Ristova, Cvetanka and Dimitrov, Nikola (2019) The value of social media as digital tool in hospitality. International Journal of Information, Business and Management, 11 (3). pp. 155-162. ISSN 2218-046X
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Abstract
A few years ago, there was no way of foreseeing the impact that social media would have on the hospitality industry. In 2018, 2.3 billion people were active on social media, and that number increases daily. Hotels should no longer debate having a social media presence and using them as digital tool, but rather how to utilize the various platforms to increase the experience for their guests and value for their hotels. Because most hotels are dependent on word of mouth and good reviews from loyal guests, social media is a natural digital tool for marketing and branding.
| Item Type: | Article |
|---|---|
| Subjects: | Social Sciences > Other social sciences |
| Divisions: | Faculty of Tourism and Business Logistics |
| Depositing User: | Cvetanka Ristova |
| Date Deposited: | 06 May 2019 09:22 |
| Last Modified: | 06 May 2019 09:22 |
| URI: | https://eprints.ugd.edu.mk/id/eprint/21977 |
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