Veselinova, Elena and Gogova Samonikov, Marija (2017) Building Brand Equity and Consumer Trust Through Radical Transparency Practices. IGI Global, Hershey, PA 17033, USA. ISBN 9781522524175
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Abstract
The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty.
Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.
Topics Covered
The many academic areas covered in this publication include, but are not limited to:
Brand Awareness
Corporate governance
Employee Engagement
Product Innovation
Risk Management
Supply Chain Management
Workforce Quality
| Item Type: | Book |
|---|---|
| Uncontrolled Keywords: | Brand Awareness Corporate Governance Employee Engagement Product Innovation Risk Management Supply Chain Management Workforce Quality |
| Subjects: | Social Sciences > Economics and business |
| Divisions: | Faculty of Economics |
| Depositing User: | Elena Veselinova |
| Date Deposited: | 09 Oct 2017 10:22 |
| Last Modified: | 09 Oct 2017 10:22 |
| URI: | https://eprints.ugd.edu.mk/id/eprint/18252 |
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