Jovanov, Tamara and Temjanovski, Riste (2016) Decisions about design and selection of marketing channels. Macedonian International Journal of Marketing, 2 (4). pp. 37-44. ISSN 1857-9795
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Abstract
The significance of the distribution strategy stems from its participation in the costs included in the price, the conditioning of the information in the promotional message, the connection with the desired market position of the product.
The distribution includes management of all functions (physical flow, promotion, ordering and payment information, negotiation, risk taking) involved in the channel.
Distribution channels should not perform merely a simple function of serving, i.e. market sales, but should also serve to intensify the demand for existing products, develop new markets, and provide better position of the enterprise on the market. An important starting point in designing channel strategy is the marketing strategy, which must be reinforced by the method and type of distribution. When choosing, the company should take into consideration the positive correlation of the simultaneous use of multiple channels with the success of the brand, and the need for intensive distribution of long - term success in the marketing of products.
Keywords: distribution strategy,channel design, method of distribution, type of distribution
| Item Type: | Article |
|---|---|
| Subjects: | Social Sciences > Economics and business |
| Divisions: | Faculty of Economics |
| Depositing User: | Prof.d-r Riste Temjanovski |
| Date Deposited: | 07 Oct 2016 08:11 |
| Last Modified: | 13 Aug 2018 10:40 |
| URI: | https://eprints.ugd.edu.mk/id/eprint/16369 |
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