Petrevska, Biljana (2016) Assessing tourism potentials of the wine route region in Macedonia. In: International conference Geobalcanica, 10-12 June 2016, Skopje, Macedonia.
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Abstract
The article makes an effort to assess tourism potentials of the Wine route region in Macedonia. For that purpose, in the first line it investigates the current level of tourism development by analyzing the major problems and obstacles which prevent this region from becoming more developed in tourism manner. The results were obtained from a field survey undertaken as a part of broader research conducted in 2014. The data were collected by a self-administered questionnaire distributed among managers and employees of 11 wineries located along the Povardarie region (Demir Kapija, Kavadarci, Gradsko, Negotino and Veles). The overall conclusion is-the Wine region has numerous weaknesses that need to be addressed and various profound limiting factors that prevent its tourism development. Therefore, the current tourism strategy needs an improvement in terms of overcoming the spotted obstacles generally by identifying and introducing a unique tourist product.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | Tourism development; Wine route region; Macedonia |
| Subjects: | Social Sciences > Economics and business |
| Divisions: | Faculty of Tourism and Business Logistics |
| Depositing User: | Biljana Petrevska |
| Date Deposited: | 15 Sep 2016 10:21 |
| Last Modified: | 15 Sep 2016 10:21 |
| URI: | https://eprints.ugd.edu.mk/id/eprint/16234 |
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