Bezovski, Zlatko (2015) The Historical Development of Search Engine Optimization. Information and Knowledge Management, 5 (15). pp. 91-96. ISSN 2224-5758
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Abstract
The Search Engine Optimization (SEO) is one of the leading and most important internet marketing concept
employed by the majority of the online business. Since its appearance till present days SEO as marketing skill,
has significantly changed and evolved. Historically, the SEO at the beginning was very simple task and brought
instant success to many businesses. In their early development, the search engines were vulnerable to unethical
activities (spam) done by some webmasters who did everything to appear high in the search results. The
manipulations forced search engines to improve their algorithms constantly. The major changes of the search
algorithms usually brought big turbulences in the online business environment causing losses for some and gains
for others. Some business learned the hard way to practice ethical, “white hat” SEO, others used the momentum
and boosted their business thanks to high inflow of visitors through Search Engines and still, some try to
manipulate the search results by using unethical techniques. As the internet developed, the competition grew and
the Search Engines advanced the SEO became more demanding and more complex activity, but still it is very
important aspect of the strategy of every online business.
| Item Type: | Article |
|---|---|
| Subjects: | Social Sciences > Economics and business |
| Divisions: | Faculty of Economics |
| Depositing User: | Zlatko Bezovski |
| Date Deposited: | 04 Apr 2016 12:19 |
| Last Modified: | 04 Apr 2016 12:19 |
| URI: | https://eprints.ugd.edu.mk/id/eprint/15689 |
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