Creating a marketing strategy with preference for organic production as a factor of influence on the birth rate and life expectancy of the population

Miceski, Trajko and Stojovska, Natasa (2014) Creating a marketing strategy with preference for organic production as a factor of influence on the birth rate and life expectancy of the population. Journal of Hygienic Engineering and Design, 8. pp. 129-134. ISSN 978-608-4565-03-1

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Abstract

The specifics of organic production suggest use of safe
and healthy food, ecosystems protection, sustainable use
of natural resources, improvement of social status and
development in rural and urban regions. In this way, in
the future can be expected improvement of the health
and increase of the life expectancy and birth rate of the
population in Macedonia and the European Union.
The data show that the area under organic production
in Macedonia has increased over 130 times in last ten
years, from 192 hectares in 2004 to 26.431 hectares in
2012. In the European Union, the area was duplicated,
from 6.353.105 hectares in 2004 to 11.151.991 hectares
in 2012. The life expectancy in the European Union, as
well in Macedonia is increasing. In the European Union,
the average life was 73 years in 1980 and reached 80
in 2012. In Macedonia, it was 67 years in 1980 and 75
years in 2012. The birth rate in the European Union
was 13.9 or almost 14 live births per 1.000 inhabitants
in 1980 and 10.4 in 2012. In Macedonia the birth rate
was 21.6 in1980 and 10.9 in 2012, which means double
reduction.
Predictions for the future are showing increase of the
area under organic production and the life expectancy,
on one hand, but also decreasing in the birth rate,
on the other hand. In the paper, will be presented the
development trends of organic production, life expectancy
and birth rate in Macedonia and the European
Union and their correlative dependencies using tabular
and graphical displays.

Key words: Organic production, Life expectancy, Birth
rate, Correlative analysis, Macedonia, European Union.

Item Type: Article
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Economics
Depositing User: Natasa Stojovska
Date Deposited: 11 Nov 2014 11:51
Last Modified: 11 Nov 2014 11:51
URI: https://eprints.ugd.edu.mk/id/eprint/11282

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