Dzamtoska-Zdravkovska, Suzana (2012) Aspects of Communication Management in the Global World. Conference Proceedings-First International Conference on Business, Economics and Finance 2012. pp. 130-138. ISSN 1857-8373
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Abstract
In today's global world where computer culture and information society reaches their progress no organization or company can not imagine facing the challenges of the global world, to prosper and to position itself effectively on the global market, without constant flow of information.
Considering that the essence of every communication is the transfer of information, the management of communications in an organization gains greater importance and priority role. This is why communication management receives increasing attention worldwide, tending to separate as a special area of study.
Key words: communication, communication management, organization, exchange of information.
The paper analyzes the theoretical aspects of the importance of communication management, its purpose and role in the organization with a focus on communication as a key factor for successful conduct of the other functions of management. All of this with aim to reflect and elaborate the evolutionary dimension of communication management according to dynamic changes in the modern world.
The analysis leads to the conclusion that communication management is not a fixed, unchangeable category, but rather dynamic, which incorporates in itself the new conditions that are caused by globalization.
| Item Type: | Article |
|---|---|
| Subjects: | Social Sciences > Media and communications Social Sciences > Other social sciences |
| Divisions: | Faculty of Law |
| Depositing User: | Suzana Dzamtoska Zdravkovska |
| Date Deposited: | 19 Nov 2012 09:02 |
| Last Modified: | 23 Sep 2014 09:04 |
| URI: | https://eprints.ugd.edu.mk/id/eprint/1116 |
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