Seasonal fluctuations in Ohrid (North Macedonia): the need for regenerative tourism

The town of Ohrid in North Macedonia, which has been declared a World Heritage site, experiences severe tourism seasonality, with peak tourist arrivals in July-September. This study utilizes seasonality indicators to reveal significant fluctuations in visitation contributing to environmental degradation and overcrowding. Therefore, the research advocates regenerative tourism, emphasizing nature-positive practices. Regenerative tourism as an approach provides insights for international and domestic destinations, highlighting the importance of sustainable management models to mitigate increasing tourism pressures.