National Platform for Women Entrepreneurship

Jovanov, Tamara (2023) National Platform for Women Entrepreneurship. [Project] (Submitted)

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Abstract

Marketing and Communication for Women Entrepreneurs is a dynamic workshop designed as a pivotal project activity under the project "National Platform for Women Entrepreneurship." Aimed at fostering the growth and success of women entrepreneurs, this workshop focuses on enhancing marketing and communication skills crucial for navigating today's competitive business landscape.

The workshop comprises a comprehensive curriculum crafted to address the unique challenges faced by women entrepreneurs in the realm of marketing and communication. Participants will delve into strategic marketing principles, brand development, and effective communication strategies tailored to amplify their business presence. Interactive sessions, case studies, and real-world examples will empower participants to apply learned concepts directly to their ventures.

The workshop not only equips women entrepreneurs with practical skills but also instills confidence and a sense of community, fostering a thriving ecosystem for women-led businesses.

By bridging the gap in marketing and communication knowledge, the workshop aims to contribute to the overarching goals of the "National Platform for Women Entrepreneurship" by nurturing a generation of empowered and resilient women entrepreneurs who can drive economic growth and innovation. This workshop serves as a cornerstone for building a more inclusive and prosperous entrepreneurial landscape, where women can excel and make significant contributions to the national economy.

Item Type: Project
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Economics
Depositing User: Tamara Jovanov
Date Deposited: 30 Nov 2023 13:15
Last Modified: 30 Nov 2023 13:15
URI: https://eprints.ugd.edu.mk/id/eprint/32682

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