New ways of fashion presentation in the digital age period

Kertakova, Marija and Efremov, Jordan and Kocaleva, Mirjana (2023) New ways of fashion presentation in the digital age period. Tekstilna industrija, 71 (1). pp. 44-50. ISSN 0040-2389

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Abstract

The tendency of dressing in the new so-called “digital age“ in the new not only fashionable but also
global period is this – the individual needs to feel modern and unique, in that order it is necessary for him to be a
part of the new world filled with avant-garde, co-formism, eclecticism, mega-popular goals, semiotic universals,
to be outside the limits of the normal, generally accepted and conventional. Of course the same goals are in sync
with the global world, its policies, social arrangements, rules and principles, not only in fashion but also in life in
general. The fact that events in life and global changes (regardless of their nature) affect the changes that take
place in fashion and the fashion world is undeniable. Today, we encounter modern materials, a product of new
technology and science in general, which enable a greater level of sustainability and usability. Their representation
in the collections is not accidental, the fact that the fashion shows are becoming ultra-modern, which are presented in an absolutely unconventional way by ultra-modern supermodels, requires the appropriate production of the
same models from suitable materials that will correspond to the technology of the new century. The idea is to present a fashion collection in the most modern way possible - virtually, with the latest technology, through a modern
mix of social platforms, supported by the most avant-garde models, in the most exotic places, in the most unusual
way possible, complemented by modern technology, complemented by brilliant stage effects.

Keywords: Fashion, modern society, visual, personal identification, digital age.

Item Type:	Article
Subjects:	Humanities > Art (arts, history of arts, performing arts, music) Engineering and Technology > Materials engineering Engineering and Technology > Nano-technology Engineering and Technology > Other engineering and technologies
Divisions:	Faculty of Technology
Depositing User:	Marija Kertakova
Date Deposited:	28 Apr 2023 07:14
Last Modified:	28 Apr 2023 07:14
URI:	https://eprints.ugd.edu.mk/id/eprint/31682

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