Attitudes and Beliefs of Eastern European Consumers Towards Animal Welfare

Tomasevic, Igor and Bahelka, Ivan and Čítek, Jaroslav and Čandek-Potokar, Marjeta and Djekić, Ilija and Getya, Andriy and Guerrero, Luis and Ivanova, Sonya and Kušec, Goran and Nakov, Dimitar and Sołowiej, Bartosz and Stoica, Maricica and Szabó, Csaba and Tudoreanu, Liliana and Weiler, Ulrike and Font-i-Furnols, Maria (2020) Attitudes and Beliefs of Eastern European Consumers Towards Animal Welfare. Animals, 10 (7). p. 1220. ISSN 2076-2615

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Abstract

Simple Summary: A survey was conducted with 5508 consumers from 13 Eastern European countries. Three clusters of consumers were identified: one with consumers indifferent towards animal welfare; one with consumers concerned about animal welfare, but they believe it is difficult to achieve; and one with consumers concerned about animal welfare, and they believe it is possible to achieve it.

Abstract: The aim of this exploratory work, because of the existing bias on the size of the sample and some of the sociodemographic characteristics of the participants, was to investigate the Eastern European consumers’ beliefs and attitudes toward animal welfare, to perform a cross‐country
segmentation analysis and to observe possible differences with their Western European counterparts. For this purpose, a survey was conducted with 5508 consumers from 13 Eastern
European countries (Bosnia and Herzegovina, Bulgaria, Czech Republic, Croatia, North Macedonia, Hungary, Moldova, Poland, Romania, Serbia, Slovakia, Slovenia, and Ukraine) using a questionnaire with nine statements about consumers beliefs regarding animal welfare (aspects of management, ethical issues about animals, and consequences of animal welfare on meat quality and price), one statement about the willingness to pay more for meat produced under better welfare conditions, and four statements regarding attitudes toward animal welfare. Differences between countries were detected for all the statements. Moreover, three clusters of consumers were identified: one with consumers indifferent towards animal welfare; one with consumers concerned
about animal welfare, but they believe it is difficult to achieve; and one with consumers concerned about animal welfare, and they believe it is possible to achieve it.
Keywords: cluster; management; ethical; meat quality

Item Type:	Article
Impact Factor Value:	2.323
Subjects:	Agricultural Sciences > Agricultural biotechnology
Divisions:	Faculty of Agriculture
Depositing User:	Dimitar Nakov
Date Deposited:	25 Aug 2022 12:30
Last Modified:	25 Aug 2022 12:30
URI:	https://eprints.ugd.edu.mk/id/eprint/30130

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