Ristevska-Jovanovska, Snezana and Magdinceva Sopova, Marija (2018) Brand and Branding as Important Management Priorities. Knowledge - International Journal, Scientific Papers, 28 (1). pp. 209-215. ISSN 2545-4439
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Abstract
The marketing practice of creating a name,symbol or design that identifies and differentiates a product from other products.Brand is a known identity of a company in terms of what products and services they offer but also the essence of what the company stands for in terms of service ad other emotional,non tangible consumer concerns.
| Item Type: | Article |
|---|---|
| Subjects: | Social Sciences > Economics and business |
| Divisions: | Faculty of Tourism and Business Logistics |
| Depositing User: | Marija Magdinceva Sopova |
| Date Deposited: | 15 Jan 2019 15:16 |
| Last Modified: | 15 Jan 2019 15:16 |
| URI: | https://eprints.ugd.edu.mk/id/eprint/21125 |
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