Items where Author is "Ugrinovska, Stefani"
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Article
Jovanov, Tamara and Ugrinovska, Stefani and Arsova, Monika (2026) What makes consumers buy branded goods in developing markets? The importance of loyalty, e-WOM and habits. Management Reseach and Practice, 18 (2). pp. 16-36. ISSN 2067-2462
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