Applying the methodology of benchmarking strategy within the within the travel companies in the Former Yugoslav Republic of Macedonia

Mitreva, Elizabeta and Jakovlev, Zlatko and Koteski, Cane and Angelkova, Tanja and Kitanov, Vladimir (2012) Applying the methodology of benchmarking strategy within the within the travel companies in the Former Yugoslav Republic of Macedonia. In: International Sientific Conference, Advances in Hospitality and Tourism Marketing &Management, Conference cd proceeding, ISBN: 978-960-287-139-3 , 31-05-03- June 2012, Corfu island - Greece.

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The benchmarking strategy is a continuous and sustainable improvement of processes, products and services that bears within itself a vast potential for creativity development apart from the traditional methods for quality improvement. By using this strategy, the mood of suffocating the creativity while building a supplementary value or improvement of the performances of the product or/and the services, is being overwhelmed.
The aim of the benchmarking is to reduce the glitches, reduce costs, increase the consumer’s content that influences the profit raise and sustainability, and support the stabilization of the market placements. The role of the benchmarking is foreseen in the continuous checkup of: own capabilities, competitive positions and permanent implementation of the improvements. This paper proposes a methodology for the use of benchmarking strategy within the Macedonian travel companies. Without dedication of the top management towards the set aims for quality and consistency within their implementation, all the effort might be just a waste of time and finance and at the same time a good reason for reduction of success to a further initiative of such type.
The assets from the usage of such model is not only to increase the level of dedication of the top management and the employees, but to achieve a content to the purchasers, employees, auctioneers, suppliers and the community in general as well as to increase the business outcomes of the companies that would serve as a starting power for continuous improvement.

Item Type: Conference or Workshop Item (Paper)
Subjects: Medical and Health Sciences > Health sciences
Social Sciences > Social and economic geography
Divisions: Faculty of Tourism and Business Logistics
Depositing User: Cane Koteski
Date Deposited: 21 Nov 2012 18:04
Last Modified: 23 Jan 2013 08:57

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