Innovative approaches for promoting tourism in Macedonia

Petrevska, Biljana (2013) Innovative approaches for promoting tourism in Macedonia. In: Third International Scientific Congress - Biennale Icon BEST 2013, 5 Oct 2013, Skopje, Macedonia.

[thumbnail of pecatenje_Innovative approaches for promoting tourism in Macedonia.pdf]
Text pecatenje_Innovative approaches for promoting tourism in Macedonia.pdf

Download (858kB) | Preview
Official URL:


The paper argues the necessity of applying innovative approaches in meeting tourists’ needs and preferences, thus acting as sophisticated toll for promoting tourism. The research investigates the case of Macedonia and attempts to justify the necessity of developing intelligent way for supporting and enhancing tourism promotion. Moreover, it poses positive impulses from introducing recommendation systems to tourism industry as a precondition for assisting tourists and travelers in identifying personal tailor-made itinerary. Additionally, the paper gives a glance on positive outcomes from such software module, particularly to small and tourism developing countries as Macedonia. Finally, this research aims to alarm relevant tourism-actors in the country, that the time has changed and that new innovative approaches must be introduced when addressing tourism promotion on national level.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: tourism, promotion, recommendation system, Macedonia
Subjects: Social Sciences > Media and communications
Divisions: Faculty of Tourism and Business Logistics
Depositing User: Biljana Petrevska
Date Deposited: 25 Oct 2013 12:40
Last Modified: 25 Oct 2013 12:40

Actions (login required)

View Item View Item