Petrevska, Biljana (2013) Tourist profile of young-adults in Macedonia and their perception of e-tools. Journal of Process Management - New Technologies, 1 (1). pp. 49-56. ISSN 2334-735X
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Abstract
The paper intends to create a tourist profile of young-adult consumers as well as to examine their attitude towards e-tools. More precisely, the study examines how young people percept the Internet as rapidly evolving medium, and do they use the on-line social networks (OSN) in sharing experiences. In both cases, the main research area is tourism and travel. So, the aim and objective of the paper are to determine a tourist profile among young population in Macedonia and simultaneously to determine the level of application of e-tools. For this purpose, a survey was conducted among undergraduate students. The results point to interesting conclusions regarding travel habits and interests, planning activities, type of accommodation, preferences and other data that support the created tourist profile. With regards to research hypotheses, the outcomes confirm solid causality between tested variables concluding that young population in Macedonia use e-tools for travel and tourism purposes. Such findings one may find useful for tailoring strategies to the specific characteristics and initially created tourist profile of young consumers in Macedonia.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Tourist profile; Young-adults; Internet; OSN; Tourism. |
| Subjects: | Social Sciences > Media and communications |
| Divisions: | Faculty of Tourism and Business Logistics |
| Depositing User: | Biljana Petrevska |
| Date Deposited: | 20 Feb 2013 13:23 |
| Last Modified: | 20 Feb 2013 13:23 |
| URI: | https://eprints.ugd.edu.mk/id/eprint/5596 |
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