The Speech Act of Congratulating in the Macedonian Digital Language

Congratulating is an expressive speech act present in both spoken everyday communication and in written form on social media. This paper analyses the written forms of congratulations that appear in different social contexts. Our focus is on the pragmatic and linguistic realization of congratulations in the Macedonian language. The data for analysis was acquired from publicly available posts on the social network Facebook. The data was analysed based on the classification of Elwood (2004) and the determined strategies for expressing congratulations. The aim of the research is to define the most common linguistic form of a congratulation in the digital communication of Macedonians.