The role, significance, and fundamental of social marketing

Social marketing, or the socialization of
marketing as a business function, is based on the
application of commercial marketing techniques
aimed at influencing target groups to improve both
their personal well-being and societal welfare. It
relies on traditional marketing principles and tools
to drive behavioral changes that address people’s
needs and desires while solving social issues.
Professionals in the domestic market lack
sufficient knowledge and practical experience in
managing social marketing effectively. Initially,
attention is directed toward clarifying the concept
of social marketing. Subsequently, the distinction
between traditional and social marketing is
examined. This is followed by an analysis of the
most critical factors in the implementation of
social marketing. Finally, the interpretation delves
deeper into the role of social entrepreneurs in
social marketing activities to achieve societal
benefit.