Social Commerce and Influencer Marketing: Emerging Trends and Innovations in E-Business

Kocaleva, Mirjana and Karamazova Gelova, Elena and Zlatanovska, Biljana and Risteska, Aleksandra and Pešić, Isidora (2026) Social Commerce and Influencer Marketing: Emerging Trends and Innovations in E-Business. South East European Journal of Sustainable Development, 10 (1). pp. 73-80. ISSN 2545-4463

[thumbnail of SEEJSD-Volume-10_Issue-1-2026-FINAL_VERSION (1).pdf]

Text
SEEJSD-Volume-10_Issue-1-2026-FINAL_VERSION (1).pdf
Download (1MB)

Official URL: https://journals.unt.edu.mk/

Abstract

Social commerce and influencer marketing are increasingly transforming e-commerce,
changing the way brands communicate with consumers and influence their purchasing
decisions. This paper explores the evolution of e-commerce and the rise of social commerce
platforms. Influencers are also having a major impact on consumer decisions using new
technologies.

Item Type:	Article
Subjects:	Natural sciences > Computer and information sciences
Divisions:	Faculty of Computer Science
Depositing User:	Mirjana Kocaleva Vitanova
Date Deposited:	03 Mar 2026 08:34
Last Modified:	03 Mar 2026 08:34
URI:	https://eprints.ugd.edu.mk/id/eprint/38136

Actions (login required)

: View Item