Kocaleva, Mirjana and Karamazova Gelova, Elena and Pešić, Isidora and Zlatanovska, Biljana and Risteska, Aleksandra (2025) Social Commerce and Influencer Marketing: Emerging Trends and Innovations in E-Business. In: TSD 25 - Towards Sustainable Developement, 15-16 December, 2025, Skopje, North Macedonia. (In Press)
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Abstract
Social commerce and influencer marketing are increasingly transforming e-commerce, changing the way brands communicate with consumers and influence their purchasing decisions. This paper explores the evolution of e-commerce and the rise of social commerce platforms. Influencers are also having a major impact on consumer decisions using new technologies.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | Natural sciences > Computer and information sciences |
| Divisions: | Faculty of Computer Science |
| Depositing User: | Mirjana Kocaleva Vitanova |
| Date Deposited: | 22 Jan 2026 10:38 |
| Last Modified: | 22 Jan 2026 10:38 |
| URI: | https://eprints.ugd.edu.mk/id/eprint/37149 |
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