Market strategies supported by information technology

Jovanovski, Vlatko and Atanasova Jovanovska, Verica and Cekerovski, Todor (2012) Market strategies supported by information technology. In: ICEIRD 2012, Sofia, Bulgaria.

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Given the fact that after global economic crisis the enterprises still feels the consequences, best for them is to transforms organization structure in order to adapt to new conditions at domestic and the international market. Scientific paper gives special emphasis to the development of new market strategies supported by information technology infrastructure, highlighting the function of information technologies as a key driver of competitive strength of enterprises participating in international trade and its impact on organizational adaptation and the demands of international market.

Item Type: Conference or Workshop Item (Paper)
Subjects: Natural sciences > Computer and information sciences
Divisions: Faculty of Computer Science
Depositing User: Vlatko Jovanovski
Date Deposited: 17 Dec 2012 13:34
Last Modified: 17 Dec 2012 13:34

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