Organizational culture through technological infrastructure and innovation

Organizational culture is considered one of the fundamental prerequisites for realizing the strategy of any company. The structural and contemporary model of corporate culture significantly affects the success, competitiveness, and challenges of the global business world. At the same time, the chosen business strategy plays a key role in modeling and developing company’s cultural and contemporary image. Defined as long-term goals, activities and means to achieve them, the strategy shows the steps through which the enterprise aims to improve its position in the market with respect to its competitors. Gaining advantages over competitors can be pursued through a variety of strategies that include cost reduction, increased productivity, and other methods, each of which requires a distinct organizational culture.
The wide implementation and complementarity of information technologies in various functions and processes encourage significant organizational changes. Information technologies, unlike traditional methods, not only change technical aspects, but also affect communication channels, decision-making processes, and control mechanisms. This transformation is evident in organizational structures shifting to more flat and horizontal formations, with information technologies taking over the roles traditionally held by middle management.
While information technologies empower managers with faster and more accurate information, they also provide lower-level managers with insight into the organization’s overall situation, current challenges, and vital organizational matters. Information technologies also play a key role in determining whether organizations adopt mechanistic or organic structures. Mechanistic structures emphasize obedience to authority and adherence to traditions, favoring predictability, consistency, and stability. In contrast, organic structures allow for greater autonomy, encouraging enthusiasm, creativity and risk-taking.
Over time, information technologies influence organizational cultural values through these structural transformations, shaping different cultural characteristics. The desired cultural values in mechanistic organizations differ significantly from those in organic structures. In this research, we will present the impact of information technologies on organizational culture, examining how their use shapes structures and operational concurrent values within companies.
Keywords: organizational culture, management digital technology, digital skills, enterprise transformations, digital ecosystem.