Brainstorming methodology

Arsova, Monika (2024) Brainstorming methodology. In: Green transition of female entrepreneurs in the Balkan region - Best Practices Webinar. (Submitted)

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Abstract

Brainstorming is one of the techniques for fostering group creativity by which ideas and thoughts are shared among members spontaneously to reach solutions to practical problems.

The quantity of ideas is estimated based on the number of solutions delivered by a group or individual participant. The uniqueness of ideas, however, is estimated based on certain dimensions related to novelty, workability, relevance, and specificity of ideas.

Item Type: Conference or Workshop Item (Speech)
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Economics
Depositing User: Monika Arsova
Date Deposited: 28 Nov 2024 09:54
Last Modified: 28 Nov 2024 09:54
URI: https://eprints.ugd.edu.mk/id/eprint/35082

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