The economic effects of the development of wine tourism

Kitanov, Vladimir (2024) The economic effects of the development of wine tourism. International journal Knowledge, 63.1 (1). pp. 27-32. ISSN 2545-4439

Text ЕКОНОМСКИТЕ ЕФЕКТИ ОД РАЗВОЈОТ НА ВИНСКИОТ ТУРИЗАМ.pdf Download (1MB)

Abstract

Tourism is the leading economic phenomenon of the present and is the generator of the economic growth
of every country. Since tourism has become a global leading activity and a sector that is recognized as the least
sensitive to market fluctuations and changes and that responds promptly to crisis market conditions, investors invest
in it generous financial resources with an expected rate of return and profit in the short term. The extension of the
tourist season is achieved by introducing new tourist products. One of the selective forms of tourism is wine
tourism. Tourists are looking for authentic and unique and specific experiences when traveling to a certain
destination. Wine tourism, i.e. the development of oenology in tourism, is a specific form of tourism intended for
specially selected target groups of tourists who adapt their trip to their interests and love for oenology. They also
visit areas where vines are grown and organize wine consumption. Thus, the tourist comes into direct contact with
the host culture, exchanges positive experiences with people, learns about the cultural activities, attractiveness and
overall value of the tourist destination. The development of wine tourism strongly contributes to the positioning and
recognition of a specific tourist area. Quality wines and vineyard landscapes have always attracted special attention,
and for some people they are more than just a stopover on a journey, they are their main attraction.
Keywords: wine tourism, wine industry, economic effects, rural tourism.

Item Type:	Article
Subjects:	Social Sciences > Economics and business
Divisions:	Faculty of Tourism and Business Logistics
Depositing User:	Vladimir Kitanov
Date Deposited:	04 Sep 2024 08:22
Last Modified:	04 Sep 2024 08:22
URI:	https://eprints.ugd.edu.mk/id/eprint/34600

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