Correcting Ethnocentrism by Acquiring Intercultural Communication Competence

Jankova Alagjozovska, Natka (2024) Correcting Ethnocentrism by Acquiring Intercultural Communication Competence. In: Third International Conference on Recent Trends in Multidisciplinary Research 2024 (ICORM 3.0), 26-27 April 2024, Eudoxia Research University, New Castle, USA & Eudoxia Research Centre, India.. (Submitted)

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Intercultural communication is a field of culture coined by Hall in 1959 and nowadays is becoming an essential part of the education system because of globalization, immigration and the multicultural work environments. More training, knowledge and research in this field is essential because of the recent trends in education and other branches too. Intercultural communication is the type of communication that takes place within members of different cultures and aims to understand the cultural values, beliefs and norms of other parties. The only way to achieve successful communication with the other is only by understanding and accepting the differences between cultures.
Ethnocentrism is another issue connected to intercultural communication. It is a notion that appears within cultures and one who is ethnocentric believes that their own culture is superior to other cultures and these beliefs very often lead to inaccurate judgements about other people and rely on stereotypes. However, good intercultural training focuses on avoiding stereotypes and learning how to develop intercultural awareness.
A very important model in this field is the Bennett’s model also called Developmental Model of Intercultural Sensitivity. This model implies that individuals with intercultural sensitivity tend to transform themselves from the ethnocentric stage to the ethno-relative stage. Bennett’s model known as the Developmental Model of Intercultural Sensitivity (DMIS) consists of a continuum of six stages moving from “ethnocentrism” to “ethnorelativism” and can be a very useful model in the help of correcting ethnocentrism. This paper will reveal the secrets of correcting ethnocentrism by acquiring intercultural communication competence.

Item Type: Conference or Workshop Item (Keynote)
Subjects: Humanities > Languages and literature
Divisions: Faculty of Philology
Depositing User: Natka Alagozovska
Date Deposited: 22 May 2024 09:11
Last Modified: 22 May 2024 09:11

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