Analysis of Marketing Strategy for Food Supplements and Over-The-Counter Medicines

Dzeparoski, Marjan (2016) Analysis of Marketing Strategy for Food Supplements and Over-The-Counter Medicines. Open Access Macedonian Journal of Medical Sciences, 4 (3). pp. 499-503. ISSN 1857-9655

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Abstract

Marketing strategy is correlated with the regulations for the corresponding product category.
Accordingly, there is a big difference in the marketing strategy of food supplements and over-the�counter medicines. In this paper are presented 2 different marketing strategies of a new small pharmaceutical company in two studies. The findings of studies analysis can be used for developing marketing strategies in the wider sense and other products, for other small to medium sized companies in other countries of interest with similar reggulations and help them understand how to position and promote themselves and their products.

Item Type:	Article
Impact Factor Value:	0.257
Subjects:	Medical and Health Sciences > Health sciences
Divisions:	Faculty of Medical Science
Depositing User:	Marjan Dzeparoski
Date Deposited:	05 Dec 2023 08:24
Last Modified:	05 Dec 2023 08:24
URI:	https://eprints.ugd.edu.mk/id/eprint/32776

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