Charm of Tradition: The Role of 19th- Century Urban Houses in Tourism Promotion in Macedonia

Traditional house design frequently acts as a trigger in
tourism promotion. The uniqueness of the external architectural
appearance, along with the cultural identity of a certain time serves
as a captivating motif for sightseeing and improves the visual
tourism experience. Simultaneously, souvenirs enable maintaining
links with the past and creating individual and cultural meanings.
This paper examines the 19th-century traditional house in
Macedonia that plays a prominent role in tourism promotion. Given
its frequent usage as an iconic symbol in tourism, the house of
Krapche (Kanevche) in Ohrid (North Macedonia) is used as a case
study for in-depth research. The objective of the paper is to uncover
the architectural features of an urban house model and its influence
on creating souvenirs as items for tourist consumption.