Charm of Tradition: The Role of 19th- Century Urban Houses in Tourism Promotion in Macedonia

Namicev, Petar and Nestoroska, Ivanka (2023) Charm of Tradition: The Role of 19th- Century Urban Houses in Tourism Promotion in Macedonia. Journal of the international Society of Vernacular Settlements, 10 (11). pp. 60-70. ISSN 2738-222

Text ISVSej_10.11.4.pdf - Published Version Download (1MB)

Abstract

Traditional house design frequently acts as a trigger in
tourism promotion. The uniqueness of the external architectural
appearance, along with the cultural identity of a certain time serves
as a captivating motif for sightseeing and improves the visual
tourism experience. Simultaneously, souvenirs enable maintaining
links with the past and creating individual and cultural meanings.
This paper examines the 19th-century traditional house in
Macedonia that plays a prominent role in tourism promotion. Given
its frequent usage as an iconic symbol in tourism, the house of
Krapche (Kanevche) in Ohrid (North Macedonia) is used as a case
study for in-depth research. The objective of the paper is to uncover
the architectural features of an urban house model and its influence
on creating souvenirs as items for tourist consumption.

Item Type:	Article
Impact Factor Value:	Q1
Subjects:	Engineering and Technology > Other engineering and technologies
Divisions:	Faculty of Natural and Technical Sciences
Depositing User:	Petar Namicev
Date Deposited:	04 Dec 2023 13:15
Last Modified:	04 Dec 2023 13:15
URI:	https://eprints.ugd.edu.mk/id/eprint/32770

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