Promotional activities during the tourist stay

Jakovlev, Zlatko and Kitanov, Vladimir (2023) Promotional activities during the tourist stay. International Journal of Economics, Management and Tourism, 3 (1). pp. 91-97. ISSN 2671-3810

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Abstract

The application of promotion in tourism has a special meaning and its specificities. It results
from the specificities of tourism, which includes a large number of commercial and non�commercial activities in varying scope and intensity. However, from the economic activities in
tourism, catering is the most represented, and within that, the hotel industry with its
accommodation recipe. That is the reason that here the emphasis is placed on the practical
application of certain promotional activities in these activities, in accordance with their
specificities. Quite a significant issue is the promotional aspect of satisfaction and
dissatisfaction of visitors during the tourist stay.
Key words: tourism, hospitality, hospitality, tourism promotion, visitors
JEL Classification: L83

Item Type: Article
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Tourism and Business Logistics
Depositing User: Vladimir Kitanov
Date Deposited: 11 Sep 2023 09:44
Last Modified: 11 Sep 2023 09:44
URI: https://eprints.ugd.edu.mk/id/eprint/32187

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