Implementation of CRM system, marketing and sales strategy and planning

Jovanov, Tamara and Disoska, Valentina (2023) Implementation of CRM system, marketing and sales strategy and planning. [Project] (Unpublished)

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Abstract

The Company’s (IVAL Trade DOO) main business is wholesale and retail of a wide range of batteries for cars, motorcycles, ATVs, trucks, for solar systems, forklifts and cleaning machines. The Company perform professional warranty and post-purchase support and service. Long-term practice and qualification in sales, diagnostics and servicing of lead-acid batteries give the Company leading position in the Macedonian market.
The identified areas for external advisory assistance are:
- To develop market research
- To develop marketing strategy and marketing plan
- To develop sales strategy and plan
- To improve the communication and sales skills of all employees who work directly with customers
- To improve the performance of the sales team by providing clear goals and responsibilities
- To establish an online Customer Management System to store current customer and prospect customer data, track customer interactions, share information etc.

Item Type:	Project
Subjects:	Social Sciences > Economics and business
Divisions:	Faculty of Economics
Depositing User:	Tamara Jovanov
Date Deposited:	13 Mar 2023 05:58
Last Modified:	13 Mar 2023 05:58
URI:	https://eprints.ugd.edu.mk/id/eprint/31543

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