E-commerce development during the covid-19 pandemic: the Macedonian case

Stojanovska-Stefanova, Aneta and Magdinceva Sopova, Marija and Runcheva-Tasev, Hristina and Apostolovska-Stepanoska, Milena (2022) E-commerce development during the covid-19 pandemic: the Macedonian case. The first international scientific and professional conference BELECON. ISSN 978-86-7169-626-5

Text ZBORNIK RADOVA BELECON-E-COMMERCE DEVELOPMENT DURING THE COVID-19 PANDEMIC.pdf Download (695kB)

Abstract

In general, coronavirus has changed the way individuals, companies and
countries in general have functioned so far. The pandemic left consequences in almost all
segments of social life, and the reduced turnover of companies was a motive for
digitalization of services. Many companies and institutions that in the past weren’t
providing services electronically began to use alternative ways to offer their products and
services online. The paper will present the authors' research on online shopping made
during the 2020 pandemic, and will provide an overview of the challenges facing ecommerce
development and will offer adequate conclusions that may be applicable in the
future.
Macedonians, according to the official data available from the National Bank, in the first
six months of 2020 made a turnover of 4.3 billion denars with payment cards in domestic
online stores, which is an increase of 113% compared to the first six months of 2019.
According to the official data, in June 2020 there were 1,223 virtual points of sale, i.e. eshops,
which is an increase of 20% compared to December 2019. These data as well as the findings of the authors in their research confirm the basic hypothesis that the crisis caused
by Covid-19 had a positive impact on the development of e-commerce in our country.

Item Type:	Article
Subjects:	Social Sciences > Economics and business Social Sciences > Law Social Sciences > Other social sciences Social Sciences > Political Science
Divisions:	Faculty of Tourism and Business Logistics
Depositing User:	Aneta Stojanovska
Date Deposited:	03 Feb 2023 09:52
Last Modified:	03 Feb 2023 09:52
URI:	https://eprints.ugd.edu.mk/id/eprint/31264

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