Boost your brand image with digital marketing

Miteva, Natasha and Popova, Dushica (2022) Boost your brand image with digital marketing. In: EBSiDe 2022: XII International Conference on Economy, Business & Society in Digitalized Environment.

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Abstract

No different from the traditional marketing, digital marketing aims at building a programme to express organizational purposes, to keep in touch with customers, and meet and exceed their need, but with the use of technology tools. The continuous use of technology worldwide and digital marketing by organizations encourages constant analysis of them too. Given the continuous growing number of people present online, marketers are analysing each tool an organization can use in order to compete, grow and sustain in the competitive markets. As a result, the number of objectives of the digital marketing rises too. Organizations use digital marketing for many reasons among which to increase their sales and revenue, build their brand, improve their SEO, stream new leads, increase qualified traffic, manage online reputation, become an influencer, and so
on. The scope of this research paper is to present the main objectives of digital marketing and focus on the different ways it can help organizations boost their
brand image. Organizations can build their brand offline and online, but in order to sustain on the competitive market, they must implement digital marketing strategies to construct a brand. Digital marketing helps organizations boost their brand and make it well-known, credible, trusted, strong. Furthermore, when used properly, digital marketing tools and activities help create brand awareness, build
community, and increase brand equity.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	brand image, digital marketing, customer awareness, brand recognition, strategy
Subjects:	Social Sciences > Economics and business
Divisions:	Faculty of Tourism and Business Logistics
Depositing User:	Natasa Miteva
Date Deposited:	14 Nov 2022 13:34
Last Modified:	14 Nov 2022 13:34
URI:	https://eprints.ugd.edu.mk/id/eprint/30473

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