OPERATIONS STRATEGY AND COMPETITIVENESS - CASE STUDY AND ANALYSIS

Serafimova, Mimoza and Stefanoska, Bobana (2021) OPERATIONS STRATEGY AND COMPETITIVENESS - CASE STUDY AND ANALYSIS. YEARBOOKOF FACULTY OF TOURISM AND BUSINESS LOGISTICS 2021, 1. pp. 31-38. ISSN 2671-3969

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Abstract

The purpose of this paper is to present the operations strategy and management of certain strategically important
operational tasks, also to explain how a successful company should create business strategies for each business process that
will actually be a competitive strategy focusing on market positioning and strengthening competitive advantages. Operations
management is one of the most crucial factors for a business or an organization. With the help of operations management, an
organisation can enhance its key aspect, which is to provide services or products in accordance with the demands and needs
of the customers. The operational function has a great value as a competitive weapon in the company's strategy and,
consequently, plays an important role in the implementation of the corporate strategy. Creating a sustainable competitive
advantage is the key to the success of modern companies. All of this will be presented in the following text through a case
study with analysis of the company Ikea.
Key words: perspectives, priorities, success, competitive advantages, productivity.

Item Type:	Article
Subjects:	Social Sciences > Economics and business
Divisions:	Faculty of Tourism and Business Logistics
Depositing User:	Mimoza Serafimova
Date Deposited:	04 Feb 2022 08:47
Last Modified:	04 Feb 2022 08:47
URI:	https://eprints.ugd.edu.mk/id/eprint/29221

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